I craft

Ideas that
don't behave

.

They escape to show up across screens, conversations, and WhatsApp groups.
I'm

Ishan Mehta

Copywriter. Executive Creative Director.
On most days, I think for a living. On some, I write.
Ever so often, I like an idea a lot.
This site is a curation of a few of those.

Flipkart Kodinhi Film

Turned a real village into the legend of a double sale.

POCO - Life's not content!

Became part of culture by challenging it.

Jio Hotstar WPL - The Search Hijack

Redefined who India names its daughters after.

Blame it on Flipkart

Flipkart took the fall, so love could rise.
There’s never a bad time to discuss a good opportunity.
So if you’d like to get in touch, email me.

Then again, what kind of creative checks email anyway?
WhatsApp me instead.

Ishan

Mehta

© 2026 All Rights Reserved - Ishan Mehta